Nue Life Health is the next-generation mental wellness company and telemedicine platform delivering holistic psychedelic therapy programs in the comfort of patients’ homes.
The ketamine therapy programs also feature one-on-one coaching and extensive integration groups to support clients through lifestyle changes facilitated by ketamine experiences.
We sat down for a conversation with Claire Winters, Nue Life’s Head of Content, to hear how Verbatim has helped tackle the end-to-end content process, including:
- How interviewing high-profile guests generates social proof
- How an efficient editorial process takes the burden off of founding teams
- The overwhelming value of a truly embedded and collaborative partnership
“Verbatim aligned us with thought leaders to establish our brand in a way that helps destigmatize a treatment that can dramatically improve people's lives.”
How Nue Life Leveraged Content to Convey Its Brand
Innovating in any industry requires explanation and education. Innovating in healthcare requires even more effort to overcome misconceptions and drive adoption – to do so, content is crucial.
Claire emphasizes that, at its core, Nue Life is a healthcare company that delivers evidence-based treatment to patients in need, many with depression and anxiety who haven’t found relief with conventional antidepressants.
It’s imperative to emphasize to consumers and providers that they are not servicing people looking for a recreational experience.
Claire has worked across various healthcare companies and has seen that a sophisticated content machine is vital to helping patients get the most out of their treatment
Whether it's healthtech or traditional legacy healthcare, there’s a need for healthcare companies to pursue multiple content paths for both patient and provider education.
Telling Nue Life’s Story – The Future of Health
For Nue Life, the overarching goal of content is part of a larger initiative to create conditions for the brand – and its patients – to thrive.
First and foremost, this means the content has to destigmatize ketamine.
Content has to make an at-home ketamine therapy model feel safe for providers and individuals – a high bar to overcome the stigma present in the psychedelic medicine community, the traditional medical community, and patients' minds.
Every day, Claire and the Nue Life team are thinking about how they can lean into the safety and efficacy of ketamine therapy and emphasize that the program maintains a high standard of care.
“Whether applied internally or externally, content is the way to facilitate conversations that build an understanding that we’re an evidence-based healthcare company.”