Through data science and ML, Ommyx is your second brain for using biological, physiological, and lifestyle data to create unique insights and actionable recommendations for maximizing performance and healthspan.
We sat down with David Mehlman, Founder of Ommyx and an OG Verbatim client, to learn how Ommyx built its content function from the ground up. He dives into how Verbatim:
- Went “above and beyond” to build landing pages, campaigns, and more
- Created long-term value for Ommyx through a content engine
- Illustrated, refined, and delivered the Ommyx story
“Leveraging all of their experience, Verbatim spins up a content strategy and the execution of that strategy in the fastest, most capital-efficient way possible.”
Why Ommyx Leveraged Content as a Core Differentiator
David summarizes Ommyx as a way to apply predictive data to optimize human performance, helping users create the best possible lifestyle they can for their unique health.
The app applies equally to pro athletes and everyday people. The latter might not be aiming to set a record in a triathlon, but rather to boost their mid-afternoon energy or to sleep better.
In the health and wellness industry, there are plenty of siloed products that tell you the “what” (you’re not sleeping well, you’re eating too much, etc.) but won’t tell you the “why” or the “how” to improve it.
That’s where Ommyx comes in: to sit above all of these data collection devices and companies and leverage that info to create tangible lifestyle changes for users.
How Content Tells This Story
David explains that content is crucial to Ommyx’s value prop for one simple reason: He gets asked all the time who their competitors are.
He finds himself answering, "It's not a who, it's a what." Ommyx is fighting against the desensitized nature of consumers whose BS meters are at an all-time high.
They've been lied to by the health and wellness and performance industries for so long about:
- “Hey, buy this supplement. It’ll cure all your problems.”
- “Eat only these things.” “Never eat those things.”
- “This is the only workout you need to be doing.”
All of this has led users to a point of tremendous distrust of fads, shortcuts, and products in general. This means Ommyx’s biggest competitor is the negative experiences people have had to date.
“The best way to beat out competitors is through content that educates people about Ommyx, how it works, and why it’s uniquely trustworthy.”