How Crosshatch grew their audience 15% month-over-month with Verbatim

Challenge

Building a new industry category required strategic social content

In just one year, Crosshatch had built a groundbreaking product that transformed the traditional approach to app personalization. Co-Founder and CEO Soren Larson sought to invest in a growth strategy that would establish Crosshatch as an industry pioneer — yet, traditional outbound methods like online advertising "seemed insufficient to support these goals."

Instead, Soren set his sights on strategic social content. The few posts he had shipped on LinkedIn garnered promising engagement, revealing social threads' potential to establish credibility early on.

However, tapping into this opportunity would stretch Soren's lean team beyond capacity. And while AI seemed capable of accelerating content creation, he quickly realized it lacked the nuance and authentic voice to turn content into a lasting company asset. Fortunately, while previously at OpenStore, a Shopify store aggregator with $150M in funding, he saw firsthand how Verbatim built a robust content system from the ground up.

Verbatim's team possessed the content expertise and speedy execution to catalyze their positioning as a category creator. So he reached out.

"We realized that social content was a core lever to carve out our position as a market disruptor. But to activate it effectively, we needed proven content experts. Turning to Verbatim was a natural next step."

Solution

Driving momentum and building category leadership with a powerful social content engine

To kick-start Crosshatch's social presence, Verbatim designed a comprehensive content strategy with a weekly cadence of four LinkedIn posts just 10 days after their first call. This plan centered on key pillars — including the company's business goals, ICP, and market dynamics — as well as Verbatim's deep content knowledge to raise awareness and strengthen credibility.

Following this detailed roadmap, Verbatim's team managed the entire content process, from research to execution and direct deployment on LinkedIn. This end-to-end management helped Soren seamlessly ship impactful social assets without diverting his attention from core business operations, such as refining product documentation.

Each post fulfilled strategic company objectives:

1. Driving momentum around key milestones like Crosshatch's integrations with Oura, Whoop, and Reddit

2. Showcasing the tangible outcomes of using the product — for example, increasing customer spend through hyper-personalized recommendations

3. Educating audiences on how major players in ecommerce and travel use AI-powered personalization

4. Amplifying Soren's industry expertise through engaging thought leadership on privacy in AI and data usage transparency

In addition to crafting insightful content, Verbatim enhanced each asset with bespoke design to drive more engagement. They also connected him with industry leaders and prospective partners on a daily basis — growing his LinkedIn audience on all fronts to cement his position as a trusted voice.

"Beyond time savings, Verbatim offered a wealth of content knowledge that helped us build and execute a comprehensive content strategy tailored to our needs."

Results

Crosshatch established themselves as industry pioneers while cultivating valuable connections with Verbatim's content engine

In just three months, Soren solidified his position as a leading voice in personalization technology, transforming his LinkedIn presence into a powerful growth engine for Crosshatch.

This strategy has delivered immediate value across key aspects of the business:

With a LinkedIn foundation in place, Soren is excited to explore long-form content assets like case studies to further strengthen the company's market position with compelling social proof.

"Our next growth phase is all about refining our product to scale our customer base. Impactful content that highlights our customer wins is up on our radar."