How Novel boosted revenue by 20% with Verbatim

The Challenge

Novel needed to provide content-led education in the web3 sector

As a company at the intersection of eCom and web3, Novel was riding the wave of NFT popularity. While being at the forefront of a booming market could be a significant opportunity, the Novel team quickly realized that most of their customers had no idea how to transition from Web 2.0 to web3. As such, Novel had to educate merchants about navigating an ecosystem full of buzzwords and technical vocab. 

That’s when Roger Beaman, Novel’s Co-Founder and CEO, approached Verbatim with one main goal: Creating content to establish credibility, support users, and capitalize on the current climate — without extra lift from team members.

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The Solution

Verbatim’s content engine bridges the gap between Novel and its users

Verbatim’s conversational content production model clicked perfectly with Novel’s mission to gain trust and serve as an educational resource. Having one-on-one conversations with Novel’s clients meant we got their authentic takes on the product and industry. Those conversations then became premium case studies and testimonial articles. 

Verbatim’s partnership was key not only in publishing platform guides, but also in developing Novel’s unique brand voice. In a sea of dry SEO fodder, high-quality writing is crucial to attracting high-quality customers.

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The Results

Verbatim’s content amplifies Novel’s sales funnel and builds credibility

Beyond establishing legitimacy and social proof, Novel’s organic content helps the company:

With a powerful content engine, Novel also engages its customers in new ways, such as giving them behind-the-scenes insights or highlighting cross-platform collaborations.

“Content becomes your first point of contact with the outside world after you launch. With Verbatim, we managed to get high-quality content ready to go across all socials and on-site in no time.”