Unify 5x'd case study output and drove 10k visits in 3 months with Verbatim

Challenge

Unify needed a scalable way to turn customer wins into momentum

After an impressive $12M funding round, Unify saw explosive customer growth — from a few dozen to over 250 in six months, generating significant traction. With that momentum came a clear opportunity: to convert customer wins into scalable proof and pipeline. But that growth quickly outpaced the team’s bandwidth.

Austin Hughes, Unify's CEO, and Rhea Sanger, their Head of Growth, were eager to leverage these customer success stories to capitalize on their market-leading position. "Series A is the perfect time to double down on content," Rhea says. "You've got real customer wins but not the brand recognition to scale that growth. The right stories create leverage."

The team had a backlog of 5–10 stories that they knew would drive sustained interest and generate qualified leads. But, as a lean team without in-house content resources, finding time for interviews, writing, and distribution was challenging. 

The team initially had concerns about whether an external partner could maintain their quality bar or capture the depth of their product knowledge. Unify needed someone with industry knowledge — who could take ownership end-to-end without sacrificing technical depth or speed. 

Austin recommended Verbatim, sparking a deeper conversation between the teams. Given Verbatim's extensive understanding of the industry and go-to-market (GTM) space, they immediately stood out as a partner who could scale high-quality content with minimal lift.

"We had customers doing amazing things with the product — we just didn't have the time to tell those stories. Verbatim helped us unlock all that hidden momentum."

Solution

Unify turned a content bottleneck into a lead-gen engine with Verbatim

With Verbatim, Unify rapidly scaled results-driven content creation. Once onboarded, Unify identified the right customers, and Verbatim took ownership of the entire process — interviews, writing, revisions, and end-to-end project management.

The ramp-up was fast. Verbatim's team quickly absorbed Unify's tone, technical language, and GTM strategy, even structuring stories around specific outbound plays. Verbatim’s deep product immersion produced conversion-focused, sales-aligned content that clearly communicates value to technical and non-technical audiences.

The result? Shipped case studies that double as demand gen assets and sales tools, and feel like they were written in-house. Unify went from producing one case study every few months to publishing six in a quarter, fueling their content engine and expanding top-of-funnel reach. At the same time, internal effort per asset dropped from 6 hours to just 30 minutes — enabled by Verbatim's hands-on process and fast turnaround.

The Unify team activated strategic marketing campaigns around their case studies, generating significant social media impressions, driving traffic to their blog and product pages, and strengthening brand awareness. "The case studies aren't just content — our team is using them in active deals, and they're helping us close," says Rhea.

This consistent, relevant content helped Unify build an inbound flywheel that amplified visibility, delivered social proof, and accelerated conversions — ultimately shortening sales cycles and driving sustained pipeline growth.

"Verbatim did a great job capturing our voice. Their understanding of the go-to-market tech space and our customers made the whole process seamless."

Results

Unify slashed content production time by 90% turning customer wins into pipeline

Partnering with Verbatim gave Unify the firepower to turn customer proof into pipeline. They now run a high-output content engine with minimal lift, freeing them to focus on other strategic priorities. Verbatim's industry expertise and hands-on approach streamlined production, and Unify's content quickly became a core sales enablement tool, building trust and credibility with prospects.

Looking ahead, Unify plans to deepen its partnership with Verbatim, leveraging their expertise to amplify new marketing initiatives, customer engagement, and long-term success.

"You can't scale without showing real results. Verbatim helps us surface those wins and turn them into growth." – Austin Hughes, CEO at Unify

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