Maven grows pipeline by 20% with Verbatim’s bespoke customer stories

Challenge

Ramping up social proof to build enterprise trust

Maven’s innovative approach to agentic AI quickly attracted the likes of major enterprises, including Tripadvisor and Thumbtack — helping the company scale from $0 to $7M in revenue in its first year. But to keep up this impressive growth momentum, Maven needed to solidify its reputation with compelling user stories and social proof.

So, Head of Marketing and Communications Dalya Browne set a lofty goal: Publish as many case studies as possible ASAP. “Social proof is an essential function of any B2B,” Dalya says. “But it’s especially important when you’re trying to close high-stakes enterprise deals and need to show that you’re already trusted by some big names.”

Beyond this initial case study sprint, they also hoped to build a long-term social proof engine to support Maven’s multiplying use cases. This would help them establish trust as the company expanded its focus from customer support to more touchpoints across the customer journey.

“In a rapidly changing industry like agentic AI, you can’t just publish five case studies and call it a day,” Dalya explains. “To keep attracting leads, you need to show all the new and groundbreaking ways customers are using your product.”

While the team already had an impressive stash of customer wins to draw from, they didn’t have the in-house content resources to convert them into compelling case studies. Between nudging busy customers, prepping and recording thoughtful interviews, and drafting, the process could easily consume 10-15 hours per week.

Hoping to free up their team’s time for other growth-driving initiatives, Dalya opted to outsource the job to an external content agency. When they saw the powerful storytelling and deep product expertise Verbatim brought to every case study, they knew they’d found Maven’s next content partner.

"You can claim every use case in the world, but it won’t mean anything without a story to back it up. Verbatim helps us prove that Maven is as fantastic as we say." 

Solution

Rapid case study output drives site traffic and fuels enterprise lead gen across the org

Within days of signing, Verbatim had multiple customer interviews lined up. And within just two months, a fresh page of Maven customer stories went live — with minimal internal lift, no less.

Verbatim’s case studies carefully showcase Maven’s complex products and the ROI they’re driving for customers. Whether they’re bringing the company’s digital assistants, Agent Maven™ and Copilot, to life or linking the agents’ work to high-level business outcomes, all assets expertly position Maven as the go-to agentic solution for enterprises.

“I’ve worked with great freelancers and agencies before, but Verbatim is the only one to write about our product as if they’re actually sitting in-house,” Dalya says.

Dalya attributes this successful execution to Verbatim’s top-notch coordination and communication skills. Verbatim owned the entire process, from advising on case study best practices and conducting productive interviews to drafting and securing customer signoff.

“The Verbatim team was so professional that trusting them in front of our clients was a no-brainer,” Dalya shares. “Every startup needs a partner like them.”

Since going live with the initial case studies, her team continues to lean on Verbatim’s content chops to market every product development. As more customers rely on Maven’s agents for sales enablement, Verbatim’s meticulous use case breakdowns have been invaluable in expanding the company’s market positioning.

And the results are showing up downstream. Not only do the case studies attract endless website visitors, but they’re also bolstering marketing and sales efforts across teams. Dalya uses Verbatim’s social proof for inbound, sales pulls them up in prospect conversations, and Maven’s director of demand generation leverages snippets in marketing campaigns. With tangible customer stories to support every funnel stage, sales cycles are shorter, and more enterprises are signing massive contracts.

“From scheduling interviews to securing customer approval, Verbatim absolutely attacked our entire case study function. Knowing customer stories are taken care of has brought me so much peace of mind.”

Results

Scaling pipeline while saving 12 hours per case study

By partnering with Verbatim, Maven created a social proof flywheel that accelerates inbound and helps close deals. Now that Verbatim is churning out case studies in her stead, Dalya can effortlessly build trust in Maven’s evolving products while focusing her energies on more strategic tasks.

The results?

• 20% pipeline increase
• 5x scaled content output
• 12 hours saved per case study

Looking ahead, Dalya knows Verbatim’s content will remain a critical growth driver as the company pushes the limits of agentic AI even further, unlocking more wins for its customers.

“Verbatim delivers it all: transparent communications, deep organization, and best-in-class content. We’re excited to keep investing in their social proof to fuel our long-term growth.”

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