Skio accelerates $1.9M in pipeline with Verbatim's case study flywheel

Challenge

Social proof gaps stalled progress on enterprise pipeline growth

Skio's growth strategy centered on moving upmarket fast. But without proof points like recognizable logos and polished customer stories, the team risked delaying deals. Larger prospects needed to see that Skio could support brands like theirs, and without that evidence, sales cycles slowed.

According to CEO Aidan Thibodeaux, the team was sprinting on every front — building product, shipping features, and closing deals — all with a lean team juggling multiple roles at once. "We're already trying to boil the ocean," says Aidan. "Content kept taking a back seat, even though it was just as important as everything else we were doing."

The Skio team needed high-quality content – specifically case studies – that could legitimize Skio, unlock bigger opportunities, and help them land key enterprise accounts in their earliest growth phase. That meant highlighting the right customer stories (especially around onboarding and migration) to answer buyer concerns and build trust. But with so much in motion, they didn’t have the capacity to prioritize content production internally.

They considered handling content in-house or leaning on freelancers. But the team knew that standard, run-of-the-mill assets wouldn't help them win the kind of deals they were targeting. Skio needed strategic, high-impact content that could build trust and shorten sales cycles. Each piece had to work together to provide value and drive conversions. That's what led them to Verbatim.

"If you put out low-quality content, it's not even worth the time. We knew rushing case studies or handing them off to someone without the right expertise would've cost us real opportunities. That's where Verbatim came in."

Solution

Case studies with enterprise polish — delivered at record speed with zero drag on the team

From day one, Verbatim operated as an extension of the Skio team, fully aligned on their sales priorities and the validation enterprise buyers needed to see. During onboarding, Verbatim asked targeted questions to uncover key objections and identify customer stories that mapped to specific features and outcomes. Skio shared insights from early sales conversations: where prospects hesitated, which features closed deals, and what customers were thriving.

From there, Verbatim handled everything — interviewing customers and shipping clean, on-brand case studies with minimal lift from Skio. Many of these stories were focused on the exact themes the company needed to win larger deals: smooth onboarding, seamless migrations, and measurable customer wins. The content landed quickly, often within weeks, and always reflected the latest version of Skio's product and messaging.

"It feels like we're getting premium content support," says Aidan. So much so that the experience mirrored Skio's own approach to onboarding: fast, thoughtful, and frictionless.

Verbatim also helped Skio step outside their product bubble. "We spend so much time in the factory every day that sometimes there's a built-in bias," Aidan explains. With deep industry experience, Verbatim turned complex product details into clear, compelling messaging. The content addressed common objections, showcased real outcomes, and gave enterprise prospects the confidence to say yes.

"In those early sales conversations, people would constantly mention our case studies. That made a huge difference. Verbatim helped us surface the exact proof points people needed to feel confident choosing Skio."

Results

Verbatim's case study flywheel influenced $1.9M+ in pipeline – while saving $80K on an in-house FTE

Verbatim's strategic content played a critical role in legitimizing Skio and unlocking its earliest enterprise wins. By quickly surfacing the right customer proof, the team was able to close bigger deals and speed up sales cycles at a pivotal growth stage:

Beyond revenue, Verbatim's content helped Skio sharpen its sales narrative and reduce friction in early conversations. The case studies offered third-party validation that showed buyers the platform was ready for scale.

"Verbatim's content completed the flywheel. We had the product, we had the team, and Verbatim gave us the proof. That content helped us win."

‍