How Dataships 4x’d content output while saving 40 hours every month with Verbatim

Challenge

Dataships lacked bandwidth to build pipeline while scaling content creation

Heading into 2025, Dataships was gaining serious traction, from record customer growth and product wins to an upcoming Series A announcement. It was the perfect time to bring on Matt Gottron, Director of Growth, to scale marketing initiatives and accelerate Dataships’ next stage.

When Matt first joined, his priority was generating pipeline through paid efforts and bottom-of-funnel work. At the same time, he recognized how critical it was to share Dataships’ story and perspective. Not only would it position Dataships as a thought leader in the space, but it would also proactively engage their relatively problem-unaware ICP.

As he was a one-person marketing team, investing in content would mean sacrificing time from immediate revenue-driving activities. While AI offered a way to draft material quickly, the results weren’t at the level he wanted to represent the brand. He also knew keeping a content calendar up to date — planning topics, managing deadlines, publishing, and distributing — would be nearly impossible as new startup priorities emerged each week.

Matt considered bringing in an SEO-focused agency he’d worked with before. But an SEO-first play didn’t feel right for their niche product — or for the stage Dataships was in.

Matt started looking for an agency that would consistently deliver content reflecting Dataships' product’s nuance. Matt had seen Verbatim’s content in the e-commerce infrastructure space, so their track record stood out. Their quality was easy to spot and they had strong word-of-mouth in the industry, so the decision to partner was simple.

"As a one-person marketing team, I felt like I had to choose between driving pipeline or building our story. Verbatim makes it so I don’t have to choose. They make both possible without sacrificing quality."

Solution

Dataships puts content on autopilot with Verbatim

Right from the start, Matt could tell there was something different about Verbatim. Having onboarded with several content agencies in the past, he knew how challenging sharing institutional knowledge can be. But Verbatim’s streamlined process made it easy to submit everything they’d need, from ICP documentation and north star content to legacy material and customer transcripts. Verbatim even took the time to demo Dataships’ product.

“It felt good to have Verbatim really put the effort forward to understand the business and the type of content that I was striving to create,” shares Matt.

With Verbatim, Dataships now has a reliable weekly content cadence. Most importantly, it runs smoothly with minimal oversight from Matt — sometimes off the back of a 15-minute meeting, other times with a light review.

But Verbatim doesn’t stop there: the team handles strategy, distribution, formatting, SEO details, and publishing tasks. This frees Matts from the operational overhead of content management, so he can confidently prioritize revenue-driving initiatives.

Additionally, Verbatim’s interview-led content perfectly syncs with Dataships’ community-first mentality, shining a light on its customers and presenting their unique points of view, rather than always having the focus on themselves.

“Verbatim is at the point where they probably tell our story better than I could. The results have been amazing. 99% of the time, I can approve content as-is.”

Results

Dataships quadruples content output while focusing internal resources on pipeline

With Verbatim, Dataships amplifies its brand voice while freeing resources for revenue-driving initiatives.

The results:

• 4x content output
• 40 hours saved per month
• 2x LinkedIn follower growth

Verbatim has become a true extension of the Dataships team, evolving alongside their business. The partnership enables Dataships’ messaging to consistently reach customers, partners, and the broader ecosystem. Matt is excited by what the future holds for the partnership, as Verbatim “helps us execute, every time.”

“Verbatim gives us a content engine that just runs. High-quality content goes out every week with almost no lift from our team.”

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