How Drivepoint cut its sales cycle in half with Verbatim

Challenge

Converting customer wins into faster sales and more leads

With $8 million in funding and growing customer demand, Drivepoint had a wealth of customer success stories that would help to attract new customers. Co-Founder and CEO Austin Gardner-Smith saw an opportunity to turn customer wins into scalable sales assets.

But with a busy team and competing priorities, internal content creation consistently slipped down the priority list. "We have great customers who were willing to say great things about us, but we didn't have the resources to leverage them for sales," says Austin.

Drivepoint needed a content partner with deep expertise in the eCommerce and CPG space who could quickly understand the company's complex finance offering and deliver impactful content — without a lengthy onboarding process. Verbatim was up to the challenge.

"Before Verbatim, we had great customer wins and social proof but no way to leverage them. With their deep expertise in the eCommerce and CPG space, Verbatim quickly knocked it out of the park."

Solution

Transforming customer stories into revenue-driving assets

Verbatim's proven experience with e-commerce and CPG clients provided an immediate advantage. After signing with Verbatim, both teams aligned on a high-level strategy and a fast, structured playbook for developing content.

Benefit #1: Turning customer stories into high-converting sales assets

With a deep understanding of the landscape, Verbatim quickly started developing impactful content. Beginning with case studies, the team conducted in-depth customer interviews to uncover specific ROI metrics and highlight measurable outcomes. Letting each guest tell their story, Verbatim tapped into the core pain points and specific, relatable challenges that made each customer’s case unique.

Benefit #2: Building thought leadership with expert content

Using these insights, Verbatim quickly shipped 9 case studies before diving into expert guides. Featuring industry leaders, the guides offer valuable insights on financial forecasting and scenario planning for DTC brands, delivering real value for the company's customers.

Verbatim also produced engaging short-form copy to distribute across LinkedIn, quickly positioning Drivepoint as a thought leader. By sharing core messages from the guides and tagging experts on LinkedIn, the company increased engagement and visibility among decision-makers.

Benefit #3: Streamlining the sales cycle

With the content engine in full swing, Austin quickly noticed significant changes across Drivepoint's social presence and sales cycles:

• Using this social proof to highlight customer wins, Drivepoint increased inbound leads by 30%.

• New qualified prospects entered Drivepoint’s sales process with higher trust and a better understanding of its value proposition.

• The content also encouraged leads to convert, helping Drivepoint cut its sales cycle from 40-60 days to 30 days.

• These valuable customer stories saved the company $100K on a full-time content employee.

The strategic blend of social proof and targeted distribution created what Austin called a "good virtuous cycle" that built credibility and expanded the company's reach. "Our content turned customers into advocates and converted prospects into champions for our brand," says Austin.

"Verbatim's focus on social proof was key. Their team handled everything — from customer interviews to creating expert guides and distributing content — which gave us the momentum to close deals faster and more confidently."

Results

Drivepoint boosts inbound leads by 30% with a 50% faster sales cycle

With Verbatim's content engine on autopilot, Drivepoint consistently produces high-quality leads and drives conversion. Drivepoint now has a repeatable framework for faster sales, increased engagement, and remarkable growth:

"Verbatim didn't just create content — they built a distribution engine that extended our reach in the eComm and CPG space. Prospects now enter sales conversations fully aware of our value proposition, making conversion faster and more predictable."

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