Inveterate drives 67% lead growth in 9 months with Verbatim's content engine

Challenge

Inveterate was pioneering a new model for loyalty and needed a content engine to match

Inveterate was scaling fast — with standout brands like True Classic, Bambu Earth, and Liquid I.V. already on board — and had just closed a $3 million seed extension to take on the next stage of growth. But to lead the market, they couldn't just talk about loyalty differently. They needed to transform how brands think about loyalty success.

The team was setting a new standard: membership-driven loyalty that drives measurable revenue, not just points-based perks. That meant reframing the conversation around loyalty platforms entirely — establishing a new category while proving value to both prospects and the broader ecosystem.

This approach demanded a content engine capable of telling a differentiated story at scale. Internally, the team had the vision but not the capacity. "We knew the stories we wanted to tell," says Julia Connell, VP of Operations. "But we didn’t have the internal resources to get it all done."

Previous work with freelancers and fractional marketers had produced quality content, but the orchestration across channels was missing. And with a lean team, fragmented efforts weren't enough to support the fast-moving sales motion.

When a colleague in their network recommended Verbatim, Inveterate saw an opportunity to partner with a team that brought deep vertical expertise and a proven ability to own content strategy and execution.

"Our biggest hesitation was ending up with a content partner who felt removed from the broader strategy. Verbatim's proven process and the results they'd driven for other brands in our space gave us the confidence to get started."

Solution

Verbatim accelerated Inveterate's growth with a turnkey social proof content engine

From day one, Verbatim acted as an embedded partner, owning the content engine end-to-end. With deep vertical expertise, best-in-class writing, and rapid turnaround, Verbatim made it easy to go from strategy to live assets — without pulling internal resources away from core priorities.

Within two weeks of kickoff, Inveterate had their first Verbatim-built case studies in the market. "We had done case studies before, but the lift was always heavy. Verbatim made them a turnkey process. It was the biggest gift," says Julia.

Those initial case studies became immediate sales tools, surfacing proof points that helped reps accelerate deal velocity and close with confidence. At the top of the funnel, long-form blog content and campaign-aligned assets increased lead volume while supporting a fast-scaling demand engine.

As the relationship deepened, Verbatim rapidly built out a full-funnel strategy that amplified Inveterate's market reach and pipeline velocity with:

• Blog content tailored to campaign themes, powering paid and organic channels and directly influencing lead growth.

• A pricing methodology guide used by reps to preempt objections and maintain momentum in consultative sales cycles.

• Net-new paid media content that unlocked new acquisition levers and supported outbound sales motions.

Content quickly became the engine behind Inveterate's go-to-market motion, accelerating pipeline progression and cementing their category leadership.

And as Inveterate's messaging evolved, Verbatim stayed in step — adapting positioning in real time to match product development and market shifts.

"Verbatim owning the content function at the center of the flywheel kept us on track and ensured we saw results. Every case study and long-form asset reinforced our broader strategy."

Results

Content scales 6x, driving faster sales cycles and increasing market reach

With Verbatim, Inveterate transformed content into a growth engine, fueling faster deal cycles and expanding market reach. Strategic assets drive measurable lift across the go-to-market motion — from lead generation to sales enablement — while freeing internal bandwidth to scale.

The results speak for themselves:

Content now serves as a continuous force behind Inveterate's growth strategy, strengthening engagement at every stage of the buyer journey.

"Having content that answers key questions upfront ensures our reps stay focused on outcomes and relationships. When the engine starts moving, it creates momentum, generates leads, and increases success. Verbatim's function in orchestrating all of that can't be understated."

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