Dune Security accelerates $450,000 in pipeline using Verbatim's social proof engine

Challenge

Translating Fortune 500 customer stories into a social proof engine required time, expertise, and overhead

After raising an $8M Series A led by Toba Capital and Craft Ventures, Dune faced a critical inflection point in their growth trajectory. The cybersecurity startup had already earned the trust of several Fortune 500 companies and built up a backlog of impressive customer wins.

David DellaPelle, Co-Founder and CEO, knew these wins could drive serious market expansion — but turning them into compelling content assets meant securing the right partner who could keep up with their fast-paced startup speed. He also knew that building this case study function in-house wasn’t an option – as it required deep expertise and meaningful time investment.

In the fast-growing B2B security ecosystem, credibility is everything. And while Dune was consistently delivering strong results across its enterprise customers, packaging those experiences into strategic case studies and user stories could amplify (and solidify) their reputation even further — all while attracting more of the right prospects even faster.

"If you know how to tell your story in the right way and you have the results to back it up," David says, "you'll be able to serve more companies while helping your own business scale."

He knew this content would be essential to Dune's continued growth. But between coordinating internal teams, managing external design agencies, and building strong relationships with their top-tier customers, David's plate was full. He needed a partner he could trust to deliver the world-class content and own the process from end-to-end, with minimal oversight required.

"This is a role and industry where you need deep domain expertise," he explains. "At our stage, this partner would need to step in with the authority and authenticity of a founder. Done right, it can be incredibly impactful."

So, David began searching for his ideal content partner — one that could operate at Dune's speed while bringing a founder's mindset to every project. Verbatim checked every box.

"Verbatim helped us build a voice and presence that just didn't exist before. Now at conferences, prospects say they see Dune everywhere — that kind of credibility and visibility is a big deal for us. We needed a fast, strategic partner who could capture our brand voice, and that's exactly what Verbatim delivers."

Solution

Building credibility at startup speed with end-to-end content ownership

Within days of their first conversation after getting introduced, Verbatim stepped in to help transform Dune's stockpile of customer wins into a high-velocity content engine – specifically focused on case studies, customer marketing, and testimonials.

Trust quickly became the foundation of the partnership. Verbatim's ability to handle sensitive security-related conversations with Dune's crucial Fortune 500 clients gave David the confidence to unlock powerful stories that had previously been sitting untapped. Their skill and care in asking the right questions while maintaining professionalism meant Dune could finally showcase the credibility they'd earned without worrying if valuable relationships were at risk.

The efficiency gains were also significant — and immediate. Verbatim transformed what used to be a six-hour task into a streamlined process requiring just one hour of David’s time per case study. Within a week of each client interview, polished customer stories were ready to deploy in active sales cycles, keeping fresh social proof on hand, exactly when Dune needed it most.

"Working with Verbatim feels less like working with a service and more like having a trusted partner and confidant that delivers as quickly as possible without sacrificing quality."

Case study deployment: on-site, sales funnel, social channels, email flows

Critically, the real-world impact continues to show up in Dune's conversations. "We had a meeting with one of the biggest universities in the world," David explains, "and we were able to use one of our university clients and the beautiful case study we built out with them as reference." These stories became instant credibility builders that accelerated deal velocity across enterprise prospects.

Beyond content creation, Verbatim's 24/7 availability via Slack, text, or call means David can reach out with ideas anytime and trust they'll be executed as quickly as possible. And best of all, the partnership even extends to coordinating with Dune's design agency and aligning with internal stakeholders — keeping cross-team efforts moving without adding to David's workload.

"Case studies have become a key weapon in our sales funnel. When prospects ask for proof, we show them these stories from our biggest customers. It reduces friction and accelerates the sales cycle."

Results

Dune accelerates case study production while influencing $450,000 in pipeline value

With Verbatim, Dune now has a comprehensive content engine in place that drives measurable outcomes across their pipeline and sales funnel. What started as a single case study has quickly become a long-term, strategic partnership, helping the team build trust at every stage of the funnel — from initial prospect conversations to closing Fortune 500 deals:

Looking ahead, Dune is ready to double down on Verbatim and scale GTM content production further, driving new growth and expanding its catalog of customer stories without sacrificing expertise or agility.

"Verbatim genuinely feels like a trusted partner. They're deeply embedded in our team, always just a Slack message away, and move at lightspeed to keep up with our pace."

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