FlexPoint saves 30 hours every month with Verbatim's social proof engine

Challenge

FlexPoint needed a social proof content engine that would boost visibility and credibility with prospects

FlexPoint had something most early-stage startups dream of—dozens of stories of happy customers. As a relatively new player in a growing market, its team knew these stories were an untapped gold mine for building credibility and reaching new prospects. The only roadblock in their way? Internal bandwidth.

Ashlyn Eperjesi, Senior Product Marketing Manager at FlexPoint, was a key player on FlexPoint's lean marketing team. She knew customer stories could set FlexPoint apart in an industry where they were underutilized, but as she explained, "there weren't enough hours in the day to do all the things we wanted to do to push our content function forward."

Rather than spending countless hours vetting and training an internal content hire, Ashlyn looked to freelancers as a way to supplement her team's work with a robust content function. However, many struggled to understand the nuance surrounding FlexPoint's product and required too much handholding to craft high-quality content. Ashlyn needed a partner who could move fast, understand the product, and own her content strategy from ideation to execution.

That was when she discovered Verbatim, and everything fell into place.  

"As an early-stage startup, we were hungry to build our voice in the market. Verbatim gave us a way to not just meet industry standards but beat them."

Solution

Verbatim helped FlexPoint transform client wins into closed deals with best-in-class case studies

Verbatim embedded itself in FlexPoint's world from day one, learning the product thoroughly and crafting a bespoke content calendar that would drive awareness and cement trust with prospects.

For Ashlyn, partnering with Verbatim was a game-changer. She would introduce the team to a client and let them handle the rest—scheduling calls, writing case studies, and repurposing them into social media posts and videos. It saved her dozens of hours each month. And when it came time for review, she rarely had edits. Verbatim was a content engine running on autopilot.

Most importantly, the content worked. Ashlyn quickly experienced three key benefits from her new content strategy:

• Boosted content engagement: Video content from Verbatim outperformed on LinkedIn, driving visibility in a tight-knit community.

• Rising brand awareness: Industry peers spotted familiar faces in FlexPoint’s case studies, amplifying reach while solidifying trustworthiness.

• Increased BOFU conversions: Prospects towards the end of the funnel would see the case studies and feel assured that they would be making a sound decision by working with FlexPoint.

With Verbatim at the helm of her content function, Ashlyn has reclaimed valuable bandwidth for other growth-related initiatives, such as site optimization and sales enablement.

"We use Verbatim's content everywhere: on banners, in events, and across our social media platforms. The impact has been outsized."

Results

FlexPoint accelerated its time to close while boosting content engagement by 25%

With Verbatim in its corner, FlexPoint unlocked a full-scale content function without draining internal bandwidth. Ashlyn no longer has to juggle freelancers or worry about whether content will land. She knows Verbatim will deliver high-quality stories that resonate, every time.

With her new content function in capable hands, Ashlyn is excited to lean into additional growth marketing initiatives to keep FlexPoint's momentum going strong.

"Verbatim feels like a true extension of our team. They consistently deliver high-quality content that tells our story and connects with our target audience."

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