Kyber doubled pipeline with Verbatim's content engine

Challenge

Kyber needed a scalable way to turn social proof into pipeline

Kyber's early wins with insurers like Harbor Claims and Kingstone Insurance built their credibility in the market and fueled a growing sales pipeline. But as Arvind Sontha, Kyber's CEO, and Anna Conger, Growth Lead, looked to scale, it became clear that relying on outbound alone wouldn't sustain their growth targets. They needed to turn Kyber's momentum — and the trust they'd built — into an engine for inbound demand.

In a risk-averse industry, trust and reputation are everything. To stand out, Kyber needed to consistently showcase success stories and reach high-intent new prospects. That meant creating content tailored to customers' needs and flexible enough to work across channels. Speed and agility were also essential to keep their momentum and respond to market opportunities in real time.

Arvind considered an in-house approach, but recognized the value of leveraging a proven process instead of reinventing the wheel. "Rather than building something ad hoc, it made more sense to see what it could look like if we did it in a best-in-class way," he decided.

Arvind first connected with Verbatim through the startup community in New York and was impressed with Verbatim's own social proof. An early planning session with their team gave him the confidence that they could move quickly and deliver content that drove results.

"Outbound brought us early wins, but the real opportunity was turning that momentum into a powerful inbound engine." — Arvind Sontha, CEO at Kyber

Solution

Kyber accelerates inbound leads with Verbatim's content engine on autopilot

Verbatim quickly became an extension of the Kyber team, launching a high-impact content program within weeks — no internal lift required. Onboarding began with a deep dive into Kyber's ideal customer profile and feedback from existing champions, ensuring every asset would be tailored to what matters most. This groundwork produced a clear, actionable playbook for scaling content across channels.

With a steady stream of high-quality assets like expert guides, case studies, and product launch content, Kyber fuels inbound pipeline growth while dedicating internal resources to other growth initiatives. "I'm able to focus on distribution — newsletters, LinkedIn strategy, events — while Verbatim has the content engine running in the background," notes Anna.

Kyber leverages Verbatim's content at every stage of the funnel, from newsletters and outbound campaigns to sales follow-ups — even printing case studies to hand out at events like business cards. Their expert guides especially stand out, driving strong engagement on LinkedIn and in sales conversations, and quickly becoming the entry point for new webinars, partner campaigns, and events.

Crucially, according to Arvind, "Verbatim moves fast and stays flexible. That's exactly what we need." Verbatim's flexibility allows Kyber to quickly pivot content themes as their messaging and market focus shift — keeping every asset relevant and impactful.

The impact is clear: Verbatim's content engine boosts awareness and shortens the sales cycle by attracting well-informed prospects. It even drives tangible business value — when Kyber launched a SOC 2 explainer, they leveraged it to re-engage over 150 dormant accounts, with five advancing to late-stage opportunities.

"Before this year, there was little to no inbound traffic. Now we're consistently getting leads — and the ones that come in are already sold. You can see them nodding on the first call." — Arvind Sontha, CEO at Kyber

Results

Kyber re-engages 150+ dormant accounts

Verbatim helped Kyber transform its content engine into a core growth lever. Together, the teams launched a scalable inbound motion that generates new opportunities, re-engages high-value accounts, and turns content into a compounding asset for sales. The results speak for themselves:

Their partnership continues to evolve as Kyber expands partner distribution and finds new ways to leverage content — including driving deeper engagement and growth within existing accounts.

"Having access to Verbatim's in-house content experts was critical as I shaped our strategy. Breakout sessions helped us decide what worked and where to place our growth bets. That peer-to-peer support has been invaluable." — Anna Conger, Growth Lead at Kyber

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