Sampl 10x'd inbound demo requests after deploying content with Verbatim

Challenge

Turning a hands-on outbound motion into an inbound pipeline engine requires high leverage sales content

Sampl's early growth was fueled by a hands-on outbound sales model. As their customer base expanded rapidly, it became clear that this resource-intensive model didn't align with their ambitious growth targets. To scale, Sampl's leadership knew they needed to increase brand recognition to attract high-quality leads and reduce pressure on the sales team.

Content was the obvious unlock, but without a formal function in place, Sampl needed someone to lead the charge. That's when Marketing Director Adam Wright joined as Sampl's first senior marketing hire.

Adam hit the ground running, fast-tracking key content initiatives himself. However, we quickly found that creating high-impact content required the time and resources of more than just one person. That's when Adam began his search for a content partner who could:

• Communicate the intricate nature of Sampl's platform through nuanced language.

• Translate complex sampling campaigns — involving advanced targeting, performance tracking, and full-funnel attribution — into engaging stories.

Adam explored various solutions — from SEO-first agencies to freelance writers — but they couldn't deliver that mix of deep technical fluency, compelling narrative skill, and seamless teamwork he was looking for.

A recommendation from MKT1 founder, Emily Kramer, led him to Verbatim — a partner equipped to deliver on these challenges with quality and speed..

"What stands out with Verbatim is their focus on crafting content that feels genuinely human and engaging. Their experience with tier one startups gave me confidence they could tell our customer stories effectively."

Solution

Verbatim translates Sampl's technical value into a content engine that influences 100% of closed deals

Verbatim stepped in as a true content partner, learning the language of Sampl's product through interviews, detailed briefings, and close collaboration with Adam. Their deep technical experience enabled them to transform complex workflows into compelling narratives — without adding endless rounds of review to the Sampl team's workload.

"We knew the sales team would use case studies immediately," Adam explains, so the partnership began there. Within a week of each interview, conducted by Verbatim, the team delivered strategic assets that consistently attracted high-quality inbound leads by showcasing real proof of Sampl's value.

"Verbatim gets 99% of the way there without me needing to check every line," highlights Adam. "That built a lot of trust." He now spends only a few hours a month on meetings and reviews, down from 20 before Verbatim.

The success of the case studies laid the groundwork for expansion into thought leadership and product marketing content, directly addressing Sampl's ICP pain points and highlighting their technological strengths. This broader content strategy continues to grow Sampl's inbound pipeline. In fact, one of Sampl's biggest deals came through inbound — a single agreement that hit Adam's annual targets.

Today, Sampl has a high-performing content function that draws in qualified leads, supports sales, and aligns with the company's brand and growth goals.

"Verbatim grasped the complexity of our business quickly and delivered content that consistently hit the mark. Their process made it easy for me to trust them with the heavy lifting."

Results

Verbatim's content powers a 10x surge in inbound demo requests while saving Sampl 16+ hours per month

Through partnering with Verbatim, Sampl built a scalable content engine that drives real pipeline growth and sustained strategic momentum. As a result, inbound revenue now represents an estimated 20% of Sampl's topline — up from a fractional share the previous year.

The results speak for themselves:

Sampl continues to rely on the strong foundation Verbatim built to support sales and fuel broader marketing initiatives.

"The results have been great. I needed a team that could set a high standard for our foundational marketing engine and content. Verbatim did this while helping me raise the bar on our industry impact."

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