Tracksuit saves 32 hours a month with Verbatim’s case study flywheel

Challenge

Tracksuit needed to scale social proof to accelerate international growth 

Having cemented themselves as the premier brand tracking solution in New Zealand and Australia, Tracksuit was ready to grow their global footprint and enter the US and UK markets. 

Elly Strang, Tracksuit’s Global Content Marketing Lead, identified the winning formula to jumpstart this expansion: premium content. She knew it would establish their credibility and build trust with the target audience.

“Social proof and strategic content trumps any other evidence about the benefits of our platform,” says Elly. Impactful content would enable the company’s GTM teams to attract more qualified leads, close deals faster, and accelerate growth in new geographies.

Tracksuit had been building a content library themselves, but consistently creating insight-packed assets while expanding into new markets became too time-consuming. So, Elly started looking for an experienced content partner who could efficiently execute high-caliber content end-to-end.

Early in her search, she found Verbatim. Their experience building premium content engines for high-growth startups made them the ideal match for Tracksuit.

“A library of customer stories would help us enter new markets efficiently. Verbatim stood out as experts who could create that impactful content without lift from our busy startup team.”

Solution

Tracksuit builds authority in new global markets with Verbatim’s premium case study engine

In Elly’s words, Verbatim hit the ground running, deploying premium content to scale Tracksuit’s social proof and highlight their industry expertise. Powered by Verbatim’s extensive marketing tech knowledge, these assets enable Tracksuit’s GTM teams to consistently drive demand across the US and the UK.

Verbatim’s reliable and efficient production workflow powers Tracksuit’s content engine. From strategizing to conducting interviews and crafting compelling editorial assets, Verbatim’s end-to-end approach produces premium content that ships on autopilot.

To support Tracksuit’s expansion, each asset is purpose-built to resonate with Tracksuit’s ICP and illustrate the impact of their brand measurement solution.

For example, case studies with leading brands like Aura Bora and Movember showcase how Tracksuit’s brand tracking dashboard measures campaign success and cements brand image. At the same time, expert guides with marketing leaders offer valuable insights about building data-backed brand strategies and securing stakeholder buy-in.

With this ecosystem of social proof and case study content, Tracksuit attracts qualified leads and builds trust during sales conversations. As a result, they can close deals faster and establish their authority in new markets — all while saving hours for other growth initiatives, including planning and executing videos, webinars, and co-marketing partner reports.

“Verbatim keeps things moving and consistently ships premium content. We now have assets that scale our social proof and allow us to start brand and marketing conversations in our field.”

Results

Tracksuit saves 32 hours every month while shipping premium content with Verbatim

With Verbatim, Tracksuit now has a bespoke content library showcasing their customer wins and industry expertise — with minimal internal lift. These assets have become integral to the company’s global expansion, supporting Tracksuit in capturing qualified prospects and converting them down the funnel.

With Tracksuit reshaping the global martech industry, Verbatim’s evergreen content assets will continue to establish their authority and facilitate seamless customer acquisition. 

“Verbatim took on our content needs, owning every part of the content process and scaling our social proof just in time for us to take on new markets. For fast-growing businesses, outsourcing something as important as case studies to Verbatim will fuel your growth.”

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